Can Jokes Make Good Marketing Emails?
Because who doesn’t love to hear a joke? Evil if it’s all that makes us groan, we still enjoy the anticipation of seeing weather or not it’s funny. Weather we laugh , and maybe even weather or not it’s good enough to share with others. I know that when I receive and email from an individual or a business that says,”joke enclosed,”I almost always open, because-why not? I need more laughter in my life, and I’ll bet your readers do, too.
So how do you turn a joke into a marketing email?
That is the question?
First, let’s find a joke. I just did a quick search and found this one.,..
“when I asked my 3 year old niece Anna what she wanted for her birthday, all she’d say was reading glasses.”
Thinking it must be some short of preschool fashion trend. I bought her a pair with plain glass lenses. A week later,I pick Anna up from daycare and asked where her glasses were.
“I don’t know,”she replied.”but they don’t work anyway.”
“What do you mean?”I asked.
“Well, I still can’t read,”she sighed,
Ha!
Okay, I thought it was pretty funny.
How do we sague this into an offer? Let’s use the online marketing niche for our examples:
1. We could say something like,”wouldn’t it be great if you could put on a pair of marketing glasses and suddenly know how to make sales on autopilot? This product is the next closest think because…”
2. Or we could say, “As you see Anna took reading glasses’quiet literally,which is exactly how I want you to take my guarantee on this product.I 100% absolutely, positively guarantee that when you follow the program, this is what will literally happen for you…”
3. Perhaps we might go with,”poor kid. Obviously the glasses didn’t perform like the name,’reading glasses’promised her. Have you ever purchased one of those,”make X money in X days”programs, only to discover that what they really meant was. IF you have a website and IF you have a list and IF you have a product, then this will work?”
“Well with my $10,000 in 30 days program, you don’t need any of that in place. In fact, you can be a total beginner and this program will still perform exactly as the name implies, with no catches and no disappointments,”
4. Last example:”I can’t promise you reading glasses, but I can do one better than that.This course will open your eyes to an entirely different way of thinking and doing business,resulting in you being more excited about your future then you have been since you were Anna’s age.”…
All 4 examples need a little polish but you get the idea.
I took a random joke, typed it out and then came up with 4 segues into offers. Of course,there is no right or wrong way to do this and there are an infinite number of possibilities. In fact, If everyone reading this tried this exercise, we would have thousands of examples and no two would be exactly the same.
Here’s your assignment: go online and find 3 jokes that make you chuckle or even love out loud.copy and paste them into your writing program and then come up with 3 segues into any product you are currently promoting or plan to promote in the future. If you don’t have a product, make one up.
The point is to see that you can indeed use almost anything interesting or entertaining to begin your emails, and then segue that into the message you want to convey. It might not even be to sell something,but rather to teach a tip, make an announcement or simply remind them that you stand ready to help when they need it.
Talking this to the next level:keep a file of everything that catches your eye weather it’s humor news, off- the wall ideas or whatever, and big through this file when you need an opener for your next email to your list.
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