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Passive Income Ideas: How to Make Money While You Sleep?

Passive Income Ideas How to Make plutocrat While You Sleep. Creating unresistant income aqueducts can be a great way to induce plutocrat while you sleep. Then are some unresistant income ideas, How can we generate passive income?

1. **Investing **

– **Stock Market **
Invest in tip- paying stocks. Some companies distribute a portion of their gains to shareholders in the form of tips.

– **Bonds **

Purchase bonds that pay interest over time.

– **Real Estate **

Invest in rental parcels or real estate crowdfunding platforms.

2. **Online Business **

– **Blogging **
Make a blog and monetize it through advertising, patronized content, and chapter marketing. –
**Affiliate Marketing **

Promote other people’s products and earn a commission for every trade made through your referral. -How do beginners start passive income?

**Dropshipping ** produce an online store that sells products without dealing with force or shipping. The supplier handles these aspects.

3. **produce and vend Digital Products **

– **Ebooks **

Write and vend ebooks on platforms like Amazon Kindle. –

**Online Courses **
– produce and vend online courses on platforms like Udemy or Teachable.

– **Stock Photography **
If you are a shooter, vend your prints on stock photography websites.

4. **Tip Stocks ** – Invest in stocks that pay regular tips. Reinvesting these tips can compound your returns over time.

5. **Peer- to- Peer Lending **
– Join a peer- to- peer lending platform and earn interest by advancing plutocrat directly to individualities or small businesses.

6. **produce an App **
– If you have programming chops, develop a mobile app and earn plutocrat through advertisements, in- app purchases, or a one- time purchase figure.

7. **Automated Online Businesses **
– Set up an automated online business, similar as a dropshipping store or an chapter marketing point that runs with minimum day- to- day involvement.How to make $1,000 a month passive income?

8. **License Your Photography or Artwork **
– If you are a shooter or artist, certify your work to be used in colorful media or products.

9. **Real Estate Crowdfunding **
– share in real estate crowdfunding platforms where you can invest in real estate systems with a fairly small quantum of plutocrat.

10. **produce a YouTube Channel or Podcast **
– Figure a YouTube channel or podcast around a niche you are passionate about. Monetize through advertisements, auspices, or chapter marketing.

11. **Automated Dropshipping **
– Set up ane-commerce store that uses dropshipping. This means you vend products, but a third party handles force and shipping.

12. **Royalties from Intellectual Property **
– If you have written a book, composed music, or created any intellectual property, earn royalties from its use. Flash back, while unresistant income can give fiscal freedom, numerous unresistant income aqueducts bear an original investment of time, plutocrat, or both. It’s essential to do thorough exploration and, if possible, seek professional advice before diving into any investment or business adventure. also, stay informed about changes in the request or assiduity to acclimatize your strategies consequently.

How to choose your coming business idea

  • How to choose your coming business idea The business ideas then are just the tip of the icicle of low- capital openings. As you review the exemplifications and come up with your own ideas, then are a many tips to be sure you are keeping your head on your shoulders. Consider yourskills.However, you will not need to invest in redundant training to get started — and you can begin briskly with credentials, If you make on what you formerly know. Use your current outfit. You may not have the stylish tools to start, but working with what you have until profit flows makes it more accessible. Fit your timeline. Some businesses( like a landscaping business) can turn a profit fairly snappily, while others( like a blog) will take time to gain instigation. spare on being tools. Check to see if there are being commerce for what you are erecting. suppose Etsy for makers, Rover for canine trampers, and Upwork for freelancers. Just be apprehensive that you will have to pay for the convenience of tapping into an being client base. suppose about your income and life pretensions. Do you want a full- time gig or supplemental income? Are there particular hours or seasons you do or do not want to work? erecting a business takes time and trouble, so you want to make sure you choose a path that aligns with your plans. Make sure you have an followership. A business has to live at the crossroad of what it can offer and what guests want. Be sure to validate your business idea to make sure enough people are willing to pay for your products or services to make it worthwhile. Flash back because you are starting a business with no plutocrat — or veritably little you’ll need to be much further strategic about the rest of the process. Original low- cost business ideas Remote work is a hot content right now, but there are still plenitude of business openings in your community. Then are some locally- grounded low- capital businesses you can set up for around$ 1,000( or lower!How to Choose How to Choose Your Coming Business Idea.

Top 5 Best Ways to Become an Expert OVERNIGHT.

5 Ways to Become an Expert OVERNIGHT

Wouldn’t it be terrific if you could go from being Mr./Ms. Marketing Nobody to immediate “guru” status overnight? You’d enjoy instant authority in your niche and a high level of credibility with your potential customers as well as your potential JV partners. People would trust your opinion. You’d be quoted in blog posts and asked to do guest posts…
You could get interviewed. You could join lucrative joint ventures and mastermind groups. Your social media accounts would become magnets to followers and fans. Customers’ sales resistance would go down and your sales would go up, and so forth.

Becoming an ‘overnight’ authority in your niche shaves a few years off of your online marketing career path. You’re taking a quantum leap from being an unknown to being — well, KNOWN in your niche. And you receive all the benefits a known expert in your field gets, only without the years of work.
Sounds pretty good, don’t you think? Yeah, it’s cheating, but it’s not. Who ever said you have to take years and years to accomplish what can be done in a few days or weeks?

Here are 5 ways to do it:

1. Interview others. Oprah wasn’t an expert, she interviewed experts. And by doing so, she became associated with every expert she interviewed. In your case, you’ll want to go much more narrow and deep than Oprah, choosing your targeted niche carefully and then interviewing anyone and everyone in that single niche.

2. Buy named rights products and sell them. These are products sold by big name marketers that allow you to keep their name on the product when you sell it. You’re basically co-featuring with an established expert. At the bottom of the salesletter you can write something like, “From the desk of ‘your name’ and ‘guru’s name. Buyers will assume you have partnered with the guru in putting this product out. These types of resale rights generally aren’t cheap, but that plays in your favor as well, since it greatly limits any competition.

3. Create a product yourself, then let a big name marketer be the co-author and co-owner. This heightens your profile and generally brings in a lot of sales from that marketer’s list, as well as from affiliates who promote for that marketer.
4. Write/edit a book full of other people’s articles. Choose a topic and then find articles written by the experts on this topic. Ask their permission to place their articles in your book, giving them full credit and links back to their website. You do the editing, write the introduction, and also add notes at the beginning and end of each article if you choose. But the experts are still doing all the heavy lifting, while you get to associate your name with theirs. In fact, it looks like a collaboration between you and all these big names, with YOUR name on the front cover.

9. Do all 4, along with guest blogging and being active in social media. All of a sudden people will say that they see and hear you everywhere.

Some people take a lifetime to go from the mail room to the boardroom of a company. But this is your business, and YOU make the rules. Don’t wait years to become an expert in your niche — decide to become one today.

How to Make $ 5,000 a Month without Your Own List.

How to Make $5,000 a Month without Your Own List

Okay, I love working with my own list, nurturing it, emailing it everyday… but | know it’s not everyone’s cup of tea. So when | run across a business that makes good money without having to nurture a list, and it only takes a few hours per week or month, | figure it might be worth sharing.

Mind you, the $5,000 a month figure is somewhat arbitrary.

You could make less or more, depending on how good you are at this and how many deals you do a month.

And perhaps the best part of all is you’re providing a very valuable service to new marketers looking to start their own online business without having to worry about the details.

Here’s how it works as told to me by someone who has been doing this for months now…

You’re going to be creating unique, ready-to-go sales funnels that are proven to convert.

No worries, you’re not doing this from scratch. Far from it. Instead, you’re using PLR — the kind that provides everything ready made to build a sales funnel.

The key is to make everything in the funnel unique, even though you’re using PLR.

So you find some good PLR that fills a real desire in the marketplace.

Rename everything and create new graphics, too.

You can even go in and change the coding on the plugin, if that’s what you’re using. Just hire someone to tweak it, maybe adding a new feature.

If you’re using written PLR, hire someone to flesh it out a bit more and change it up a little.

Then you create a squeeze page to offer something for free in return for the visitor’s email address. It could be a report, book, plugin, etc. Remember to use PLR that includes giveaway rights.

Focus your effort on making this offer as irresistible as possible. You might need to rewrite the sales page to do this, or hire someone to write it for you.

Next you create an upsell offer. This can be a high quality PLR course. Again, rename it, and create a new sales page that converts.Charge a fairly low price for the upsell- between$19 and $39.

Yes, you might need to invest some money in copywriting and even setting this up if you dont want to do it yourself. But if you shop around, you can probably get it done for $200 to $500, depending on how much you do yourself. ‘

Now that you have your funnel set up, buy 1,000 clicks from solo ads or Facebook. Send them to your squeeze page and through the funnel.

You’re doing this to prove the funnel works, as well as to start building the list.

After 1,000 clicks, if you get a 40% optin rate, you’ll have 400 subscribers.

If 5% of the subscribers buy the upsell, and the upsell is $30, then you’ve brought in $600.

This can cover your costs or come close to it, depending on how much you spent.

You can then buy more traffic if you like, building the list and testing and tweaking the funnel.

But you dont have to. If you want to stop at this point, you can.

Or continue on and build the list bigger, either one.

In either case, when you get to the point that you’ve had enough testing, tweaking and list building, it’s time to flip the funnel and make the real money.


You’re selling a funnel that comes – complete with a list of several hundred subscribers that’s already generating profits on the upsell, which means it’s proven.

And just as important, your funnel is unique, too. It has its own proven squeeze page, its own proven sales page, its own lead magnet and product…

it’s a complete one-of-a-kind proven sales funnel.

You can sell this for $3,000 or more – sometimes a lot more — on Flippa.

The fellow who told me about this averages about $5,000 a sale. Some sites have sold for more, some less.

And he does two of these a month by outsourcing the work.

Frankly, | don’t think he personally invests more than 5 hours into each website.

So it’s a very lucrative side income, so say the least.

The key here is to pick niches with ready-made markets — niches where people are already spending lots of money.

You’ll want to find the best PLR you can get your hands on.

Make everything unique. And practice.

The first time my friend tried this, he only cleared a few hundred dollars.

The second time, he cleared over $2,000.

Now he averages about $5,000. So practice and experience do count.

Perhaps best of all, there is no customer support. Once he sells a site, it’s totally out of his hands and he’s on to the next one.

So it’s great for somebody who doesn’t like to email a list day after day, build a relationship with readers and so forth.

If this is something that interests you, spend some time researching which sites are selling well, and also where to find the best quality PLR.

Once you know those two things, everything else will fall into place.

How to Make Quick Mommy Cash (Iven you’re not a mom)

How to Make Quick Mommy Cash (Even if you’re not a mom)

This takes a bit of work but it’s pretty simple and straightforward. And if you position it correctly, it works year round, too.

Become an Amazon affiliate. Now search Amazon for the best toys for kids. It could be for a certain age of kids, or a certain type of toy (like educational) or whatever you choose. If Halloween is coming, you can do the best kids costumes. For Christmas it will be the best presents for kids, and year round it can be the most popular, or educational, or most fun, or whatever criteria you choose.

Build a page with each toy listed. Give each toy a fun description and a good picture.

Under each toy and description, put a “click here for more information’ link. This is of course your affiliate link.

Now haunt the mommy forums and sign up with a woman’s name (yes, even if you are a man.) Find the busiest threads, leave comments, and mention where you got some great present ideas for your kids. Give out your link.

| know for a fact his works. You won’t get rich, but you will make some extra money. And you can always outsource the forum comments to someone else to perform for you.

Best Blogging Advice — Ever

Best Blogging Advice — Ever

| saw a great piece of advice on Quora the other day about blogging

Someone wrote in and asked if they had missed the blogging boat — could they start now, or were they too late?

They received all kinds of advice, but this tidbit from Jeff Sauer was the best:

First Jeff advises him to take action immediately and get a free blog on WordPress.

Then Jeff says..

. “Write a post.”

“Write another.”

“Write 50 more posts.”

“Then delete the blog.”

“You will no longer be concerned about starting a blog. Instead, you will have an understanding of the commitment ahead.’

Jeff then advises to start a new blog ona domain name the blogger will own forever. Take note of mistakes made on the previous blog, and don’t make them again.

Now write 100 more posts.

And eventually you will become a good writer.

Now then…

You might be wondering WHY | like this advice so much, and here’s the reason:

It’s telling the reader to DO something, over and over and over again until they get GOOD at it.

And it’s showing the reader how to overcome fear by simply doing, and doing again.

Will it take you 150 posts to get good at blogging?

Probably not.

But if you’re willing to make that kind of commitment, then it’s just a matter of time and practice before you become truly great at what you’re doing.

So go ahead. Create a throw-away blog just for practice. Use a pen name.

Write for the sake of writing.

And each time you strike gold, sharpen and refine the post, and put it on your public blog.

People might think you’re an overnight SuCCeSS.

But you and | will know it was simply a matter of , practice and practice.

Because that’s how you reach success – through dedication and unwavering perseverance.

$4,000 a Month Selling OPA without Doing Any Work.

Case Study: $4,400 a Month Selling OPA without Doing Any Work?

You know those headlines that scream out you can earn XXX amount of dollars by simply “pushing a few buttons” or “sending a few emails” or some such? Well, this case study is actually about someone doing almost no work and yet banking close to $5,000 a month.

In fact, she might be up to that amount now. The $4,400 was how much she earned when we spoke, and she mentioned that her income is increasing every single month. Yet she does almost no work whatsoever.

And by the way, OPA stands for Other People’s Artwork.

Here’s how it works:

I’ll call her Sally because, well, when | talk to her she giggles a lot and sounds kind of silly. Sort of like a high school girl, and yet she’s in her mid twenties.

Sally has several different identitieson — Etsy and Ebay. Each identity sells a
certain type of artwork. One sells
paintings of animals, one sells
landscapes, one sells abstract art, one sells hearts (I’m not kidding!) and so ™ forth.

She has a real life assistant (we’ll call him Gorgeous George because as Sally tells it, in addition to working for her George also does some modeling and fitness instruction.) George makes all the listings for the artwork, gets the prints made from the originals, fulfills the orders and handles any customer service requests.

What does Sally do? She outsources
work to several artists who do all of her paintings for her. Just like hiring a ghostwriter to write a book which you then sell, Sally is hiring “ghost painters”. She has them sign a nondisclosure agreement that gives her all rights to the paintings. And she never tells her artists what she does with the paintings, either.

If I were doing this business model, | might consider giving the artists a percentage of sales, but Sally likes to simply pay one fee up front to keep things simple.

Sally chooses the styles for the paintings by finding examples and showing them to her artists. She then asks them to replicate the style and not the actual painting. She sells the original paintings for a good price ($300 to $1,000) and sells limited edition prints for a lower price.

Her listing snever claim that she or her persona is the artist. She’ll use generic language such as, “This painting was created May of 2021 using pastels on canvas.” She has her artists use several mediums, including acrylic, watercolor, pastels, ink, charcoal and so forth.

She also has a virtual assistant who has one job: Promoting the artwork through various social media channels. This is why her business is growing so fast, because word is getting out via social media. And she’s very good at picking her subjects, too, some of which are extremely timely and most of which prove popular.

As you can see she has expenses: Her real life assistant George, her virtual assistant, the artists and selling fees. But even after all this, she pulled in $4,400 in profit the month she revealed her system to me, and like it said, it’s increasing every month.

The real key here is to choose subjects that will sell. That’s why she likes animals, hearts and landscapes because they always do well. And her paintings aren’t super elaborate, either. An experienced painter can likely create one in a short afternoon.

One of her best-selling stores sells paintings that are somewhat cartoonish, including caricatures of real people as well as animals doing silly things. As mentioned earlier, one sells hearts. | suspect this artist probably does 4 or 5 paintings in a day because they are that simple. But they sell like hotcakes because people love hearts and bright colors.This business is easy to replicate and if you use assistants, it takes very little time at all.

The 3 Secrets to Landing Big JV Partners.

The 3 Secrets to Landing Big JV Partners

Such! You’ve got a great product. In fact, there’s never been another product like yours in the history of the world. Your product is going to sell like SANGBUSTERS because, well, 9ecause you just know it will. Because t has to. Because you just sunk the ast 6 months and several thousand dollars into building the product, but, t’s going to all be worth it as soon as these stupid, snobby, too-good-to-talk(o-you big shot marketers come down off of their high horses and promote it FOr YOU.

Whew.

Okay, maybe that’s not exactly how VOU see”

Sut you do believe you’ve got a great oroduct that will sell well, and you
Yeah. Right.

remember all too well how hard it Nas to get anyone to take a look at my offer, much less promote it for me nhen | was new. And do you know nhy? It’s because like almost every yew marketer out there, had it yackwards.

Imagine a man knocks on the door of 4 woman he’s never met before. She »pens the door a crack to see who it is ind realises she doesn’t know him ‘rom an axe murderer. Through the srack in the door he says to her, “Hi 3aby, | have a fantastic deal for you! ‘m going to do you a huge favor by getting you drive me in your car to an =xpensive restaurant where you’ve nade reservations for us. I’m going to et you buy me dinner with cocktails and a bottle of wine, and afterwards I’ll let you take me to an expensive 3roadway show that’s booked six months in advance. And after that, I’ll let you an even bigger favor and let you sleep with me. What do ou say?’

Seriously, what do you think she’ll say 0 this stranger at her door? | suspect she slammed the door shut when he jot to the part about the expensive restaurant and reservations.

And yet new marketers take this exact same approach all the time when asking established marketers to act as heir affiliates or JV partners.

Hi Joe Marketer, | have a fantastic deal for you! I’m going to do you a vuge favor by letting you devote several days of your precious yromotional schedule to selling my oroduct to your list and followers. Sure, you don’t know me, you don’t
Jo for a total stranger, right?”

Now imagine receiving one or even several of these requests every day. Is t any wonder that seasoned marketers stop answering their email, and new marketers have trouble Jetting an one to eromote for them?

_It’s go back to the guy and gal analogy. What if that guy were to come up to the woman — not at her front Joor, but at work — and simply introduce himself and maybe thank er for something she did at her job? Maybe he comes back in a couple of Jays and comments on something she wrote or asks a relevant question. 4e starts following her on social nedia and engaging her there.

A little bit of interaction here, a little bit ‘here…

Then maybe he does something nice or her — shares one of her links, tells 1is Facebook Fans about her business – or he simply buys one of her products. She’s starting to take notice of him. He’s not scary and in fact he seems like a nice guy. What’s this? He’s got a website. She checks it out. 4mm… this might be someone north getting to know better.

The following month or maybe the ‘following year, what happens? She’s sromoting his product. Or maybe she’s Not, but maybe she introduced him to a friend of hers that’s an even better fit ‘or a joint venture.

You already know the point I’m getting 0 here — don’t pounce on strangers and expect them to do you a huge ‘avor when they don’t even know you. And yes, promoting your product is indeed a huge favor.

The 3 Secrets to Landing Big JV Partners:

1. Build the relationship before asking for the favor, whatever that favor might be. (You already knew that, right?)

2. Build your own audience through social media, list building and so forth. Then when your product is ready to launch, launch it to your list first. Take note of the click through rates, conversion rates and refund rates. Now you’ve got something to tell potential affiliates and JV partners other than, “I think this will sell well.”

3. Realise that not everyone is going to promote your product, no matter how good you are at building relationships first. Maybe they only promote their own products. Maybe they just dont think your product is a good fit for their list. Maybe they’re having a bad day/week/life. Don’t worry about it. If you build enough relationships with others, you’ll find that some promote, some don’t and it’s all good.

10 Tips for Building Your Blogging Brande.

10 Tips for Building Your Blogging Brand

You’ve either got a blog already, or you’re just about to start one. Congratulations! You are one of only 500 million. Now then, knowing that your blog is (statistically speaking) less than a needle in a haystack, how are you going to get it NOTICED and read?

In one word, the answer is BRANDING. You can either throw together a blog and hope it somehow gets found, or you can carefully craft a brand that captures readers’ attention and keeps them coming back for more.

To throw one together, just do what 99.9% of other bloggers do — wing it. Fly by the seat of your pants and hope for the best. In six months (or sooner) you’ll likely be so discouraged you’ll give up.

Building a brand is obviously the way to go. Think Google, Coke, Apple and Nike to understand the huge potential branding holds for your blog. Brands stand for something, mean something and create loyalty in their customers. They stand apart and often far, far above the competition. And best of all, really good brands get remembered and are sought out by consumers.

Here then are 10 tips for building your blogging brand:

Who are you writing to? Exactly who is your blog meant for? Create a clear picture of your ideal reader, including age, profession, family, worries, problems, hobbies, etc. You’ll be writing to this one person rather than trying to talk to everyone. Remember, when you target everyone, you interest no one. But when a certain segment of the population believes you’re writing just for them, you’ll build a loyal following.

Why are you writing to your specific readers? What is your goal? It might be to educate, to persuade, to motivate, etc. Keep your goal in mind at all times.

What are you writing about? This is your topic. It might be physical fitness, marketing, dating, etc. Decide in advance what your message is going to be.

Choose a brandable name. If you’re creating a fitness blog, for example, then you might choose a one or two word brand name that people are likely to remember, rather than a keyword laden name.

HowToGetHealthyAndLoseWeight.co m isn’t really brandable — it’s too

generic and too keyword rich. Think in terms of “Google” — now that’s a

brand. You might try things like FitMonkey.com or SkinnyCakes.com — those are brandable and memorable.

Create a snappy tagline. Aname generally isn’t enough — you also want a tagline to help brand yourself, to clarify what you do and to make your blog more memorable. If your blog is on bacon recipes, your url might be DeadPiggy.com and your tagline might be “Bacon lover’s recipes for the nonchef.” See how the tagline not only defines that the site is about bacon recipes, but also narrows the niche to those who dont consider themselves to be good cooks? This is a prime example of using a tagline to define what you do and WHO you do it for.

Get a logo. Can you picture the Apple logo? Nike? Coke? A logo is an integral part of your brand. Make it clean, simple, eye-catching and unique. It’s worth the extra money to get your logo just right.

Adapt your logo into a favicon. Again, this is an important part of branding your blog.

Use a website design that matches your topic. A header full of balloons and clowns on a website about grieving generally isn’t going to work. Dull colors on a children’s website or a lack of photos of gardens on a gardening website won’t work. Make sure all of the visual elements of your site correspond with your topic.

Choose a writing style and stick with it. Take a lesson from McDonald’s here and give your readers what they’ve come to expect from you. Maybe you’re writing to a technical crowd – then you might write like an engineer. Or perhaps you’re taking on a persona, like the Rich Jerk. Odds are you’re going to write like yourself, which is perhaps best of all because you won’t have any trouble maintaining that style. Consistency is key because if one day you’re writing like the guy next door and the next day you’re writing like an English professor, your readers are going to get confused and likely won’t return.

Promote your blog’s name through social media. Consistently use your blog’s name everywhere. Don’t use “Law Enforcement Weight Loss’ on Twitter and “Muscle Cops” on Facebook — no one will realize it’s the same blog you’re referring to. Again, this is another reason to choose a unique, short, brandable name that no one else is using anywhere.

If your blog is going to stand apart from the crowd, then you’ve got to do a little extra work, but that work will likely pay off handsomely in the end.

Not only will you stand apart from the crowd, you’ll also discover that if you ever decide to sell your blog, you’ll be able to charge a great deal more because you took the time to brand it.

Become an Internet Marketing Detactive.

Become an Internet Marketing Detective

At the risk of stating the ridiculously obvious, Internet Marketing is changing. Just because you’re making money today won’t guarantee you’ll still be making money tomorrow. There are the obvious examples: Possum, Penguin, Fred and what not. But then there’s new regulations, new technologies, changing interests and priorities of consumers, more competition (sometimes bad, sometimes good) and so forth.

Without a doubt, the money is still there to be made — but you might have to get creative and expand your horizons to find it. And when you do find it, don’t rest on our laurels. Don’t think you can set a funnel up and just ignore it and it will continue to deliver forever. You might wake up in a month or two and be shocked to find your account balance hovering near zero if you do.

That’s why you’ve got to always be on the lookout for great ideas, and even mediocre ideas that are profitable. Make it a daily practice to write down at least 3 or 4 new ideas for making money and growing your business.

What happens if you don’t walk for a week? Your legs atrophy. And your brain works the same way. Either work your brain relentlessly and it will get stronger, or dont use it and it’ll harden into something useless.

The economy has been having it’s own set of challenges for years and while it’s better now for many people, there are still millions of people who are out of work or not making the money they used to make. So what are they doing? Many are turning to Internet
Marketing. You might think this is bad because of increased competition, and it can be. But if you make a list of ideas on how you can capitalize on this, what will you discover?

First, these people will need training on how to do online marketing. That covers an entire realm of possibilities, including step-by-step courses and coaching.

Next, these folks will need help. They’re not going to be experts at everything from building websites to creating products to getting backlinks to designing product covers. So if you’re willing to perform services, there’s money to be made.

Remember the TV detective Columbo? He would be asking the suspect questions, always very polite, very nice, acting like he needed help in figuring out what happened. Only he was smart — he was playing the suspect right until the end. My favorite part is when he would be leaving the room, and the suspect would be breathing a sigh of relief. ‘Whew! Dodged that bullet’ the suspect is thinking. But then Columbo pauses at the door, or even walks out the door and then comes back in, and he puts his hand to his head like he just remembered something, and he says, “Oh, you know, | almost forgot, one more thing…” And then he’d nail the suspect with the real question, the one the suspect just didn’t have a good answer for.

This should be you. You’re a detective, always on the lookout for that “one more thing” that will make your campaign more profitable, that will increase your subscriber rate, that will double your conversions and so forth. Always be searching for the questions your prospects ask that lead to a breakthrough product. Always be asking, asking, asking “What do people want? What problem is keeping them up at night? What would they pay to fix, improve or eliminate?”

Get in the mindset of a detective and you’ll view the world differently. You’ll see things you missed a hundred times before. People will start to think you’re psychic or something. You’re not. You’re just asking questions and paying very close attention to the answers. And you’re using your brain — something a lot of people are too lazy to do.

Bottom line: Things are changing and they’re going to change a whole lot more. Fall asleep at the wheel and your business will crash. Rely on what worked before and you will go broke. Continue to provide the same old products and the same old solutions and you’ll find yourself standing still in the middle of a very fast race.

Be a detective like Columbo and you’ll always get your paydays.
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