Archive | December, 2022

404 Error Page Profits

By Swapan Bairagi on December 31, 2022 in Blog

404 Error Page Profits

No matter how hard you try to prevent it, sooner or later you’ll have prospectland on your 404 error page. When they do, they have a choice – try to find what they were looking for or give up. Care to guess what happens more often? They leave in frustration.

So instead of the usual “Whoops! We’re sorry but what you’re looking fo has moved” page, consider customizing your error pages to get these people to do something.

For example, you could give them an option to opt into your list with an offe that is different than your landing page. This can be highly effective. For example…

“Congrats! You just found our secret page where we give away __. Just tell us where to send it and it’s yours.”

Or you might make them an offer they can’t refuse, such as a great deal on one of your most popular products, or a combination offer for a super low price. Like this.

“Oops! You just landed on our error page, but we’re going to make it up to you. Here’s Sxx.xx off of our super hot selling _.”

For one reason or another, if you have your own website online long enough, youre going to start getting a stream of people who land on a page of your website that does not exist, and leads them to a 404 error. Plan in advance for this hidden opportunity and you can turn some of the strayed visitors into subscribers and customers.

How to Get Viral Blog Posts Done For You??

By Swapan Bairagi on December 31, 2022 in Blog

How to Get Viral Blog Posts Done For You

Let me preface this by reminding you that the greatest selling tool in all the world isn’t the internet, or sales letters or sales videos or even word of mouth. It’s stories. 

Stories sell like nothing else because we are hard wired to listen to and love Stories. It’s in our genes. There was a time when storytelling could literally save our lives. Think of a primitive man coming back from a hunt and telling everyone in camp the story of how ‘Bob’ was killed by a saber tooth tiger in the sixth valley to the south.

Do you think anyone would venture into the sixth valley to the south after that? No way, because they knew the story of how Bob got killed by the tiger who lives there.

Now then, here’s how to get experts to practically write your blog posts for you AND get them to do it in story form:
Ask them a question that invites a personal story.

For example, your blog is about investing in commodities. This week you want a blog post on pork futures (I’m making this stuff up right now) so you send out an email to every commodities expert you know of, asking them about their most memorable pork futures story. It doesn’t matter if they made or lost money, you just want to hear their story. A dozen of them write back and you put those stories together into a post.

You’re doing a few things here:

First, you’re getting experts to weigh in on an interesting question, which means you get to ‘borrow’ on their credibility, making you look good to your readers and customers.

Second, you’re doing this in story form, and since people love stories, they are coming back to your blog every week for more of these stories.

Third, you’re building a relationship with these experts. Sure, some of them won’t respond to you, but others will be eager to share their stories. And down the road, who knows what might happen. They could end up promoting your product to their lists, or asking you to do a JV, or even becoming good friends with you.

Fourth, blog posts like these tend to get shared on social media which brings in more traffic.

Fifth, your experts might also share

your posts with their followers. “Hey, my hog futures story is featured in thi post, check it out.”

The trick here is to phrase your questions in such a way that it invites personal stories.

And don’t forget to ask your readers the same questions. Sometimes it’s the everyday guy or gal you don’t kno who has the best story — the one that makes your article go viral or even get referenced on other major sites.

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Do You Have a Million Dollar Journal Yet?

By Swapan Bairagi on December 30, 2022 in Blog

Do You Have a Million Dollar Journal Yet?

One little notebook could be worth a
million dollars to you. Or more.

Here’s how…

Keep track of everything you do and especially all of your ideas. When you start something new, keep a running record of what you’re doing and how you’re doing it.

Two things will happen:

First, you’ll have more and more ideas, and better ideas, too. The simple act of writing ideas down drives your subconscious to create more ideas. Review your ideas weekly and find the gems. Test out the best ones, choose One and run with it. It could be a million-dollar business.

Second, teach others how to do that business. If you find an awesome new way to build an email list, build your own lists and then teach others to do the same. If you discover how to launch a product from start to finish in 3 days, teach others to do the same.

Keep your notebook with you at all times. Write in it when the mood Strikes, and even when it doesnt. Resort to an online journal only when necessary. There’s something about the brain and handwriting connection that inspires more creative thinking than simply tapping keys.

So, do you have your million dollar journal yet?

If not, get one and get started. Here’s one | found on Amazon:

https://www.amazon.com/MillionDollar-Ideas-JournalMillionaire/dp/1080419748/

Your future self with thank you for it!

Big Marketing Lessons from Netflix Series!

By Swapan Bairagi on December 29, 2022 in Blog

Big Marketing Lessons from Netflix Series

Have you seen, ‘Self-Made: Inspired by the Life of Madam C.J. Walker’? It’s a limited series on Netflix, and the first 8 minutes just about hit me over the head with what might be the most important marketing lesson of all.

The scene opens with a small street market in St. Louis, U.S., in 1908. A middle-aged woman stands in her Sunday best next to a barrel, looking shy, a little bit scared and without confidence. But she is determined to see this through.

On the barrel we see a couple dozen small silver tins of, ‘Magical Hair Grower’. It’s clear she wants to sell them but doesn’t have a clue how to Start. She’s just standing there awkwardly as people walk past her without a glance.

Finally, she takes a deep breath, pastes a nervous smile on her face, holds the tin up and begins shouting, “Magical Hair Grower, fifty cents a tin, get your Magical Hair Grower right here.”
No one responds.

Taking a different tact, she tries to interact with passersby. “Got dandruff ma’am? Got bald patches? | got your fix, right here ladies.”

Again, there is no response and we, the viewers, fear she might cry.

Offscreen there is a voice: “I’ve heard of that stuff.” We see a woman holding a large basket of laundry, her hair covered in a scarf. “Does it work? Quietly and with emotion, C.J. tells the woman, “It saved my life.”

And then she tells her story. Extreme poverty. Debilitating stress. Terrible work for a pittance of pay. Hair falling out. A once-loving husband turning abusive. She wonders why God even allows her to live.

Then the product appears at her darkest hour. Months later her hair is full and beautiful once more. Now she has her confidence back. She has a new man who loves her. Her life is so much better because of this product. It saved her life.

A crowd has gathered to hear her speak. There is amoment of suspense — will they believe her story? Will they purchase the product? There is one sale. And then a second. And now she has more customers than she has tins to sell.

But while telling you the story of the first 8 minutes of this show, I’ve left something out. Despite her beautiful hair and the new man in her life, C.J. is still working far too hard for too little money. She is a wash woman, which means she spends her days hand scrubbing clothes on a washboard with lye soap. She wants more in life. She wants to sell Magical Hair Grower.

But the Snooty Product Owner doesn’t want C.J. to sell the stuff. Snooty Product Owner wants C.J. to continue doing her wash in exchange for a tin of Magical Hair Grower.

Never mind that C.J. has an incredible testimonial. Never mind that C.J. has already referred 8 paying customers to the Snooty Product Owner. Nope. It’s not said but it is implied that C.J. needs to ‘stay in her place’ because she’s not pretty enough to be a salesperson.

And so C.J. steals those tins to prove she can do it. She is willing to risk everything — even prison — to get herself out of poverty.

There are two lessons here. | dont need to spell them out for you becaus you already know what they are. Take a look at your own business and your own life and ask yourself what C.J. would tell you to do.

Triple Your Sales by Writing the Copy First:

By Swapan Bairagi on December 28, 2022 in Blog

Triple Your Sales by Writing the Copy First

4 times out of 5, the answer is a resounding YES. Maybe you’ve heard this advice before. Maybe it sounded crazier than clown college to you. But… it works.

It doesn’t matter if you’re creating a lead magnet, a paid product, a video to share with your list or whatever. When you create the sales copy first, you think bigger. You get more creative. You find solutions you didn’t know you had. You’re more excited about your product idea, and the excitement shows in your writing.

You’re shaping a better product than if you had created the product first. You’ll have the best product possible because you sold it first.

But what if you write bullet points or sales points and then realize you can’t fulfill them? Simply remove that portion of the sales letter. You will need to revise and tighten up your letter when the product is done. But 90% of your letter will likely already b finished.

And here’s one of the best benefits of all – you don’t have to write the sales letter after the product is finished. Many marketers find they have just enough enthusiasm to get through the product creation and have none left fo the letter. But by writing the sales copy first, you don’t have to worry about that.

| learned this technique a long time ago, and every time | remember to do it, | not only have a better product Created with a lot more enthusiasm – | also make a ton more sales.

Using Emoji to Boost Your Marketing.

By Swapan Bairagi on December 27, 2022 in Blog

Using Emojis to Boost Your Marketing :

Emojis aren’t just for friends; they’re also dynamite at capturing your customers attention, increasing user engagement and even helping to close sales. The funny thing is that most businesses think emojis are best left to 16-year old girls: “We want to maintain a professional appearance to our customers which is why we will never use emojis in any of our communications,” said the out-of-touch company executive to the marketing team struggling to increase lackluster sales.

In the last 100 years of advertising, there has NEVER been a time when the personal touch didn’t increase the value of business to consumer communication. It doesn’t matter if it an email, a social media post, an article or a sales letter. Giving all of your communications a personal touch with emojis just makes good marketing sense.

What are emojis? ++

Emojis are small icons and images using Unicode Standard. They’re used in all forms of digital communication. Emojis can be yellow smileys or represent common objects such as food, animals, sports, transportation and more.

In marketing, the vast majority of the emojis you use will be emoticons – emojis that represent emotions with facial representations. @ And it’s emoticons we’ll be referring to in the rest of this article, even though we’ll still use the term emoji.

Why do emojis enhance your marketing message?

There are many reasons emojis improve marketing, and here are a few:

They capture attention. You receive a hundred new emails. 99 use 100% text in the subject line while one uses a smiley face or a heart. All else being equal, which one do you notice first?

They convey meaning. A text message that ends with a period gives a slightly different feeling than one ending with an exclamation point. Let’s see what happens if we use an emoji, too.

“I’m excited about this.”

VS

“I’m excited about this!”

Visual is faster than text. Your brain processes visuals 60,000 times faster than text. And since emojis are images, the brain can process emojis in a flash.

More likes, more shares, more comments. Based on multiple studies, emojis in Facebook posts lead to 57% more likes, 33% more shares and 33% more comments compared to Facebook posts with no emojis. Do you use emojis in your Facebook ads? If not, you might want to start.

Your brain sees emojis as an actual face. A study from the School of Psychology in Flinders University, Australia shows the brain behaving the same way regardless of whether it’s seeing a human face or an emoji. That’s why emojl user engagement is higher than plain text user engagement.

Human faces – and now emojis – increase engagement . For decades we’ve known that people will look at human faces longer than at almost any other image in an advertisement. And now that we know the brain sees emojis the same way it sees faces, it’s pretty obvious we need to use them in all of our written communications.

Emojis make your customers happy. €} Not only do your customers feel happier when they use emojis, they also feel happier and like the sender more when they receive emojis, too. And happy customers are almost always more likely to convert, whether it’s to join your mailing list, forward your message or buy your product.

“Humanizes your business. Emojis can be the perfect way to convey the fact there is areal live person sending the message, rather than some faceless company.

Better connections. According to the Emoji Trend Report, emojis help users better communicate their thoughts and feelings and connect to people.

How to Find Your Emojis

Because you can’t create most emojis using your text keyboard, you need to download or open a separate one.

Here’s how:

iPhone and iPads

iPhones and iPads have the emoji keyboard built into the operating system. To add the keyboard…

* Open Settings .

* Tap General > Keyboard > Keyboards

* Tap Add New Keyboard > Emoji

To access the keyboard, open your Messages or Mail. Tap the @ next to the microphone, which should change your keyboard. If you have any other keyboards added, you might have to tap the icon acouple times.

Android

Newer Android phones have emojis built into the keyboard. But older models require you to download a third-party app like Kika, SwiftKey, or Textra.

From there, apply the new emojis to your keyboard like this:

Settings > Language and Input > Virtual Keyboard > Manage Keyboards

Now select the keyboard you’d like to download.

Mac

On both Mac and Windows you can Google an emoji and then copy and paste it into your message. But there is an easier way to do it:

When you’re typing on your Mac and want to insert an emoji, simply tap Control + Command + Spacebar to pop open the emoji keyboard. @

Tap the emoji you want to use or drag and drop if it doesn’t insert automatically.

You can also turn on the emoji keyboard on your Mac by tapping the Apple icon in the top left corner. Then, open System Preferences > Keyboard and click Show Keyboard and Emoji Viewers in Menu Bar.

This places a shortcut in the menu bar, and with one tap you can access all emojis and symbols.

Windows

Again, you can copy and paste if you’re so inclined. You can also use the keyboard shortcut for Windows which is…

Windows Key + Period or Windows Key + Semicolon @

This shortcut brings up the built-in keyboard from which you can tap the emoji you want to use.

Most Popular Emojis and When to Use

Laughing Emoji @ is the most commonly used emoji on Twitter, and also the most popular according to Apple’s data. Use this in conjunction with humor, such as when you regale your readers on the stupid thing you did last night.

Red Heart Emoji & and Heart Eyes Emoji @ can be used when you are referring to something or someone you love as well as how much you appreciate your customers. A little trickier but worth trying: Use it to indicate just how much your prospect will love your product.

Embarrassed/Flushed Face Emoji @ can demonstrate your humility and gratitude when receiving praise or an award.

Side Eye Emoji @ is good to use if you want to show the playful side of your brand or if you’re making a joke and you want to indicate that you’re kidding.

Eyes Emoji «* can be used to draw attention to a link or image.

Thinking Emoji @ shows you are deep in thought, such as when you’re not sure about a controversial issue, or when you’re explaining the thinking process you went through to arrive at your conclusion.

Sweat Emoji @ is used to express a Close call. “Whew! That could have been bad”.

Hand Up Emoji @ is great for getting social media participation. For example, you could post, “Who thinks smooth peanut butter is better than crunchy? Give me a “@@” if you agree!”

Tips for Using Emojis in Business

* Let your customers use emojis to give you quick feedback. The preferred choice of customers to let a brand know they’re doing a good job is the thumbs up, @ followed by a star .+ or asmiley face. @

¢ Avoid anything cryptic or ambiguous. If the emoji doesn’t clearly communicate your intended message, don’t use it. @ (Pizza, anyone? You see what I mean.)

* Emojis are for complimenting your message, not replacing it.

– Since women @ tend to use emojis more than men 3, consider your target market when deciding how often to use emojis.

* Don’t think that only young people use emojis because they are popular at all ages, although the meaning of certain emojis can be slightly different for a 20-year old and a 60-year old.

« Use emotional emojis to break down barriers and humanize your brand.

* Consider creating your own emojis for your brand. For example, they might look like other emojis except they are wearing something like a hat or bowtie that identifies them with your business.


* Ifyou are communicating with an individual in business and you are unsure, use social mimicry for clues. If they are using an informal tone or if they use an emoji themselves, then it’s fine to send your own emojis.

« Use only common emojis that are easy to understand or already universal. The idea is to improve your communications, not bewilder your audience.

Know that a small segment of your audience will be totally clueless about emojis and another small segment will take emoji use to an artform. For example, Cosmo published a 2,200 word article on the importance of choosing the just right color and style of heart emojis for the right occasions.

It’s all the people in between those two extremes that you are targeting with your emojis, so don’t sweat it if you don’t always get your emoji usage exactly right – almost no one does.

Emoji Pop Quiz:

One: What year were emojis invented? Bonus points if you can name the country that originated them.

Two: What year were emojis incorporated into and standardized by Unicode, which allowed them to be used outside of Japan?

Three: How many emojis are on the Unicode Standard list? (Hint: It’s probably a LOT more than you think.)

Four: What were the 3 most popular new emojis in 2020? If you can name just ONE of them, we’ll consider you an advanced emo’ user.

Five: Which emojis, according to user votes, best represented the year 2020?

Answers:

One: 1999 by acoder employed by NTT DoCoMo, a Japanese mobile service provider.

Two: 2010. Yup, believe it or not, emojis have only been worldwide for over a decade.

Three: +3,300. Seriously.

Four:

¢ First place: The White Heart.

. Second place: The Yawning Face. .
. Third Place: The brown Heart.

Winners were determined by which were most used on Twitter.

Five: The winner was the Raised Fist with Dark Skin Tone @

And the runner up was the Microbe %

Frankly, | thought it would either be the ‘Screaming-in-Terror’ emoji (if there is one) or the ‘Pile of Poo’ emoji. @

Top Online Business Questions & Answers:

By Swapan Bairagi on December 26, 2022 in Blog

Top Online Business Questions & Answers :

I get alot of questions about how to build a business online. Here’s some of the top questions and answers to help you get your own online business started and profitable.

Q. I keep hearing that I’ve got to get people to know me, like me and trust me before they’ll buy from me, but how do I do that?

A. You’ve got two choices, and | recommend you do both. First, position yourself as an expert in your field. If you’re not an expert, surround yourself with experts by interviewing them, letting them guest post to your blog and working with them. Second, be generous. Give away great content that instills confidence in your abilities and expertise that builds your reputation. Offer free tele-classes or podcasts, guest post on popular blogs with info-packed posts, and author a book or report.

The better your free contentis, the
more people will trust you and your
content. As an added bonus they’ll also be more likely to share your
content with others, thereby helping you to build your reputation and your following.


Q. Is there a way to reach a wider audience while simultaneously delivering more value to my current customers?

A. You might consider lining up some partnerships or joint ventures in your niche. First, make a list of the areas your customers are interested in. You’re not looking for direct competition here, but rather complimentary sub-niches. For example, if you teach how to do Forex with a certain method, your customers will likely be interested in how to trade on Forex with other methods, and even how to invest in other areas besides the Forex market.

Once you make your list of areas, choose an expert in each that you’d like to partner with. Go online to get their contact information and then approach them with a win-win-win reason of why they should partner with you. They should benefit, you should benefit and of course your customers need to benefit as well.

Do something together that you can offer to both your customers and your partner’s customers, whether it’s a free webinar with an offer at the end, or
creating a series of videos together, or
even creating a new membership with a free introductory period. This will
add value to your customers and
theirs, as well as expanding your reach to a wider audience.

Q. I’m just a newbie in my niche – how do I approach the “big dogs” and get their attention so they’ll partner with me?

A. Two words — help them. Comment on their posts, share their stuff through social media, ask if you can re-post their work to your blog, etc. Find a way to be of service to them so that you can get on their radar and start building a relationship for the long haul.

Note that the bigger the person you’re targeting (IE: The larger their following and the greater their influence in your market) the longer it’s going to take to attract their attention as someone they might want to work with. It’s recommended that you begin by targeting more accessible people and work your way up to the giants of your industry.

Also, consider writing a book, devoting one chapter to each “big dog” you are targeting. In this manner you can make friends with these players, and some of them will actually end up promoting your book to their audience.

Q. I keep hearing that I need to “have a story” to share with prospects. What does this mean?

A. In a marketing context, ‘your story’ is what led to you doing what you do today. For example, someone who teaches basketball techniques may have been a lousy basketball player themselves until they learned and mastered certain fundamentals and techniques that caused them to become an all star player. In a nutshell, that’s their story. Of course they’re going to want to embellish with details, such as how rotten they felt when they got laughed at for missing the easiest of shots.

The purpose of having your own story and sharing it with your readers is to make a connection. Someone having trouble making the junior varsity basketball team wants to know you went through some of the same trials and tribulations they are experiencing. This bonds them to you and causes them to be far more receptive to your message. Remember, “birds of a feather flock together.” Once they realize you’ve been through the same struggles they’re currently going through, and that you not only persevered but overcame, they’ll want to know exactly how you did it.

Q. But isn’t that manipulating them?

A. Not at all. You are showing that you have indeed walked in their shoes, experienced their problems and found a solution that works.

I heard a story once that illustrates this beautifully. Imagine you’re in a foreign country and you don’t speak the language. For days you’ve been struggling to understand and be understood. Then all of a sudden someone says hello to you in your language, and asks how you are. How would you react? No doubt you’d rush up to that person and start talking, feeling that you finally are making a connection with someone. imagine the relief you would feel, finally being able to communicate, to understand and most of all to be understood.

Telling your story does the same thing – itcreates a bonding connection that lets the prospect know that you understand what they’re going through because you’ve experienced the same problems they have.

Q. If I want to create a product or success system based upon my own personal experiences, how do I go about that?

A. If you’ve become really successful at something, you have a ready-made product you can sell to others who want to master that same skill. Here’s how to get it into product form: Recall where you were at the beginning of your success. What was the first thing you did? The second? Write down everything that you did and put it into Step-by-step form.

Now you’ve got the __ number of steps to accomplishing __. Name it something appropriate, get the domain for that name and start marketing it. You could do it as an ebook or audio/video course, or you could offer it as a series of webinars or even one-on-one coaching. Each step will represent one chapter in your book, or one webinar, or one coaching session.

HOT TIP: You can use this exact same process to partner with anyone who’s mastered a skill others want to learn. Interview them extensively to discover exactly how they reached their success and then create the product based on the interviews. Split the profits with the expert and rinse and repeat with more experts or the same expert and different topics.

Q. I avea rien an e owmar eter who’s continually writing posts for other people’s blogs. | think she’s foolish because she’s giving away her valuable info on other blogs instead of using it on her own to boost her standing in the search engines. She Says it’s worth it because she’s getting new prospects through her guest posts. Who’s right?

A. You both are correct, to a degree. While it’s true that placing her best content on her own blog may help to get her site ranking in the search engines, SEO is always a gamble. On the other hand, guest posting on popular blogs practically guarantees exposure to new prospects as well as new alliances with the blog owners.

When your friend guest posts, she’s hopefully targeting blogs that already receive plenty of traffic interested in her particular niche. This will help her to gain exposure to new audiences and get her endorsed by leaders in her field (the blog owners).

Q. I’ve contacted blog owners about being a guest blogger for them, but because I’m new in the niche | don’t get much response. What can I do?

A. Begin by posting repeatedly in their comments section. Join in the conversation, add relevant comments, ask good questions and answer other people’s questions. Hyperlink your name to your website to get new visitors (this is automatic when you fill out the comment form – just be sure to fill out the website URL box as well as your name, and your name will become a hyperlink to your URL.)

Use a catchy, memorable photo on all of your posts. Register your email address along with your photo at: http://en.gravatar.com

By taking part in the community, the blog owner will likely notice you and will be far more receptive next time you offer to do a blog post. In addition, visitors to the blog will also begin to recognize you and visit your blog as well.

Q. I write a newsletter, but lately I get the feeling that no one is reading it. What am I doing wrong?

A. You may need to get back in touch with your market to find out what it is they want to know. Go to forums and watch social media to find out what they’re talking about and especially what they’re asking. Ideally you should be answering their questions and helping to solve their problems, because when you do that they will read every word of your newsletter.

Q. I HATE writing headlines and subject lines, and | don’t like using headline templates. Any ideas?

A. Interestingly enough, your best headline is often buried inside your copy or your email. You already know all the best selling points about your product, how best to present it, who your target market is, and how to craft the best call to action. So forget the headline, write your copy or email, and then go back and reread what you just wrote. Oftentimes you’ll find your jewel of a headline right there inside your copy, just waiting for you to pluck it out and place it at the top.

The T-Spring Method of Guaranteed Profits:

By Swapan Bairagi on December 25, 2022 in Blog

The T-Spring Method of Guaranteed Profits

This isn’t about selling t-shirts, but rather the lesson we can learn from tshirt sellers that will put money in our pocket before we even create the product.


When you sell shirts on T-Spring, youre not committed to investing any money until you have the orders in hand. Let’s say your goal is to sell 50 tshirts at $15 apiece. You advertise on social media and buyers commit to purchasing the actual shirts.

But until you reach the 50 order mark, or whatever number you’ve specified, you’re not obligated to pay for any shirts. Once you hit 50, the customer are billed and the lot is created and shipped. But if only 49 people pre-ordered, then the t-shirts are never made.

Why don’t more marketers use this business model for their own products?

You could open a course for *x” number of people and presell it. The course will start in 3 weeks time, but only if all the seats are filled. Or you could outline a product and presell it. If you get enough orders for it (whatever number you deem that to be) then it will be delivered on the date you’ve specified.

The point is, you are charging for a product prior to creating that product. And if you discover there isn’t enough demand for the product, you simply refund the orders that you’ve received and try it again with a different product.

The benefits to launching this way are two-fold: First, you find out up front whether or not people are willing to pay for the product you propose to create. This way you will never again create a product only to discover no one wants to buy it. Second, you get operating capital up front. If you need to outsource the creation of the product, you can simply use the money from your advance orders to get it done.

Of course, the one thing you need for this business model is a good reputation for delivering on your promises. |f you’re completely unknown in your niche, this might not work for you. You’ll need to at least put out some great content and create a following before you use the T-S method for pre-launching your first product, but it will be well worth the effort.

Two more benefits of this business model are the ability to head off problems before you do a full-blown launch, as well as getting proof that your product works. By doing a prelaunch to a smaller number of buyers, you can get feedback on what your product lacks, what might be confusing or anything else you need to improve your product before doing the full-scale launch with affiliates.

And you can ask your first buyers for their testimonials as well, which will help you to sell more of your product once you launch it full scale.

| can’t see any downside to using the TS method to launch any virtual product, while there are tons of benefits to doing it this way. And yet, most marketers won’t do it. Why not? Maybe it’s because they have a belief that things can only be done acertain way because ‘that’s how it’s always been done in the past’ Which is nonsense.

Just because most everyone else spends a month or two creating a product before they even know whether or not it will sell doesn’t mean you have to be brain dead, too. (Too rough?)

Let me tell you a quick story and then I’ll close with one last thought:

When my cousin’s daughter turned 16, she wanted to get a part time job to make extra money. | suggested a method that | knew for a fact would get her ajob in 48 hours, but she flat out refused to do it because, “No one else does that”

| dutifully drove her around anyway | and she put in applications at a dozen or so businesses. A month later, not a single one of them had called her in for an interview, much less offered her a job. I asked if she was now ready to use my method, and she reluctantly said yes.

That’s when | helped her write out a letter that told a little bit about herself and her qualifications. Then we added something like this (I don’t remember the exact wording we used):

“I realize that since I’ve never held a real job, it might seem like a gamble for you to hire me. That’s why, to prove my worth, | want to work for you for 2 weeks for free, to demonstrate to you what an asset | will be to your business.”

I again drove her to about a dozen businesses, where she filled in the applications and attached a copy of the letter. Within 48 hours she had 5 interviews scheduled, and within 96 hours she had 5 job offers and requests for 3 more interviews.

That is the power of doing things differently from everybody else.

If someone tells you that you MUST create the product FIRST before you launch it, just Know they have been as brainwashed into ‘right thinking as my second cousin.

Frankly, I think it is often best to ignore ‘established methods’ so that you can find a way that reduces risk, increases results and in this case, saves you from creatine a eroduct that won’t sell.

A few tips on selling your product prior to creating it:

* Choose a topic you’re familiar with so that you can make the product quickly.

* Outline the product prior to offering it for sale. This will make it super easy to write your sales offer.

* Include plenty of enticing bullet points in your offer.

* Make it super clear that the product has not been created yet but will be available on “x” date.

* Also make it clear that if there is not enough response, they will be refunded and the product won’t be made.

If possible, promise to have the product ready no more than two weeks ahead of when you’re making this offer. If you have a list of your own and you’re fast at making products, reduce this to one week. For example, you make the offer on Monday, Tuesday and Wednesday, with the product becoming available the following Tuesday.

If you offer something like group coaching with one call a week for six weeks, you only need to get the first call ready.

Let them know they are your beta group and you’ll be looking for feedback from them, as well as offering more personalized service. Solicit their questions and comments so you Can improve your product prior to doing your full launch.

One last thing… Oddly enough, tests show that conversions for lead
One last thing… Oddly enough, tests show that conversions for lead magnets are generally HIGHER if the lead magnet is not yet created. | don’t know if this is also true for products, but it may be. | think it’s the allure of a brand new, totally up to date product (or lead magnet) that no one (NO ONE!) had yet to get their hands on.

Action Point: Make a list right now of products you’ve considered creating but you weren’t sure they would sell. Choose one and write an outline for the product and a simple sales page. Then send an email to your list and see what kind of response you get. Start to finish, you can probably do this in less than two hours and begin to see orders come in shortly thereafter.

Make Money from Other People’s Content:

By Swapan Bairagi on December 25, 2022 in Blog

Make Money from Other People’s Content

| want to be clear right up front — there is NO stealing required to do this. In fact, professionals have been doing this exact same thing forever, or at least since people have been creating stories, content and so forth.

I’ll give you some movie examples:

Bridget Jones Diary (2001) is really a modern version of Jane Austen’s Pride and Prejudice.

Clueless (1995) is based on Jane Austen’s Emma.

Cruel Intentions (1999) is a modern version of Pierre Choderlos de Lacios’ Les Liasons Dangereuses (1792).

Pretty Woman (1990) is based on George Bernard Shaw’s 1912 play Pygmalion, as is She’s All That (1999).

10 Things | Hate About You (1999) is really Shakespeare’s play, Taming of the Shrew, in disguise.

Star Wars is Akira Kurosawa’s 1958 Samurai classic, The Hidden Fortress, Only in space. In fact, | would wager that at least 9 out of 10 Hollywood movies are based on stories from other movies or books. And yet these movies earn millions of dollars. So, the question is, is it ethical or legal to ‘borrow’ other people’s ideas?

Yes!

It’s a fact that you can’t copyright an idea. All the best artists (who are honest) will even admit they steal like crazy, which is what makes their art so awesome.

There is no need to continuously reinvent the wheel. The wheel was invented once, and ever since then people have copied that idea onto their own products, whether it was for wheelbarrows, carts, Carriages or cars. Using other people’s ideas (not their work) is 100% legal, ethical and even required if we are to move forward as a society.

Now let’s say you’ve run across a 50page ebook on how to do something. You cannot copy the actual writing, the author’s name or the cover of the book. But you can use the idea of the ebook to create your own.

West Side Story and Disney’s High School Musical used a famous playwright’s plot in their stories. Can you think what that might have been?

A little play called Romeo and Juliet.

So that book on driving traffic that inspired you to use the method yourself… you can’t copy that book and sell it. But you can write your own. Or record your own videos. Or offer a coaching program that teaches the method. As long as you do not use the author’s copyrighted stuff such as their writing, their screenshots, their images and so forth, you can write up the method as your own and sell it as much as you want to.

And if you’ve used the technique taught in the material yourself, which hopefully you have, then you can speak with authority on the subject.

If this makes you uncomfortable, then the solution is simple: Don’t do it. Instead, take something from an entirely different niche and adapt it to your own niche.

For example, you read a great book on dog training and you realise that many of the techniques in that book could work equally as well on your three-year old. So you try it out and sure enough, you’ve gotten your three year old to stop screaming when she wants attention, to eat her food when you give it to her, to follow your simple instructions without throwing a tantrum and so forth.

Yes, I’m probably going to get emails from people who are upset | equated training a puppy with training a child… © The point is that what you learn in one area of life can often be used in other areas as well.

Take a look at the millions of how to books out there and find something you can adapt to an entirely different niche, and you’ll have all the inspiratio you need to create unique products without having to be brilliant yourself.

Although incidentally, people will think you are brilliant.

Want a 5- Figures Per Month SIDE Business?

By Swapan Bairagi on December 24, 2022 in Blog

Want a 5 Figures Per Month SIDE Business?

I’ve seen three different marketers doing a variation of this business, all with the same result there are a very minimum of $5000/month and usually 2 to 3 times that much.

Two of them are completely unknown marketers who are quietly doing this in their spare time. The third marketer is a fairly big name, and adds are you’ve heard of him. He doesn’t do any of this work himself. He simply outsources the whole thing and brings in over $10,000 dollar a month in profit doing it .

All three of them do this business in the online marketing niche. Essentially, they are helping new Market us to quickly have a money generating business of their own by building it for them. No doubt you’ve seen these business in a box packages you can purchase that contain a product a sales page and so forth right? You put your own name on them upload them to your site and start promoting.

There’s nothing wrong with these, and if you have your own list, you can often make good money with them.But these marketers have taken things a step further by creating a unique business in a box for each customer. These are generally one of a kind and even include list.

Here’s how it works?

They start by creating a unique funnel complete with a squeeze page high value free gift and unique upsell product.The free gift is usually a plugin, because they’ve a higher perceived value than a report.You can find plugins with giveaway rights available all over the internet, Buying the rights usually about$37 -47 and then you are free to give it away to your heart’s content.

You can get a coder to reband tweak and/or rename the plugin, usually for$100 or less. This is optional but again, it makes your package unique from anything else out there.

The upsell product is made from good PLR don’t skimp on this.

The cost of the content will be perhaps$150 if you rework it yourself, and twice that you have hire someone to do it for you.Since you’re going to price the upsell at around $47, you want the Product to look and feel like it is worth at least that much if not more.In other words, make sure it doesn’t look like PLR.

Once the squeeze page and upsell are set up on a domain. it’s time to spend about $250 to purchase,1,000 solo ad clicks.Send them to your squeeze page.

Your goal here is three-fold.

> Start building a list.

> Establish that the squeeze page and upsell convert.

> Make some money on the upsell.

Front 1,000 solo ad clicks you should hopefully get about 300 new subscribers. Maybe 10 of those will buy the upsell, bringing you about $470 . That’s covered some of your costs right there.

Once you’ve done this, it’s time to cash in.You’re going to flip the entire funnel to one buyer.You can use Flippa.Warrior Forum or any of the site flipping websites out there.

You’re offering a proven funnel with a list,a proven squeeze page and a proven upsell page complete with the lead magnet and the product. This is VALUABLE because it’s proven and because it’s unique. Bonus points if you’ve chosen a great name of the URL, lead magnet and upsell.

Once you master how to do this things (and they’re not difficult)you can probably build 3 of these a month all by yourself and still have plenty of time to do other things too.

And you can flip these packages for $2,500 to $7,500 each. Not bad for a part time business.

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