Archive | January, 2023

The”Tricks” to Success in Online Marketing.

By Swapan Bairagi on January 6, 2023 in Blog

The “Trick” to Success in Online Marketing

| want to clear something up right now. Too many aspiring online marketers have bought into this fairy tale that says all you need is ONE BIG hit and you’ll magically go from broke to sixfigures. 95% of the time it just doesn’t work like that. Nor is your online income going to magically grow like “clockwork” on “auto-pilot” with “zero effort” or investments.

Have you heard the expression, “Two steps forward, one step back?” That’s how almost every business grows, including any and all forms of online marketing.

Building an online business isn’t like winning the lottery, nor is it a movie. You don’t get struck by lightning and fall into a pot of gold. Instead, you do an affiliate promotion that costs you $500 in advertising and makes you $400 in commissions.

This is where most people quit. “SEE?! ONLINE MARKETING DOESN’T WORK’”

Baloney.

You earned $400 in commission AND you learned something, too.

You use that new knowledge on your next promotion where you spend $500 again, but now you make $900. You repeat that for awhile and you’re making pretty good money, all because you didn’t quit when you lost that initial $100.

Then you’re feeling pretty confident so you decide to expand your list with a solo ad that costs you $300, but you only earn $50.

Nuts!

But now you’ve got a bigger list, and you nurture that list and eventually over the course of weeks or months you earn an additional $2,000 from it.

Yeah!

Then you hire someone to create a product for you, and it’s a terrific product but no one wants it, and you lose $700.

Darn!

But you still have the product, so you break it up into pieces and use those as posts and free reports and combining that with social media you further build your list while promoting a related affiliate product and now you’re earning a cool $300 a week just from that while also watching your list grow.

Wow!

But you need to invest in a better website or software or whatever and there are expenses and so you’ve got to pay those and…

Do you see how this works?
Two steps forward and one step back.

The trick, therefore, is to simply keep moving forward no matter how many steps you take backwards.

If you graph out the growth of online businesses, you’ll find that 95% of the time the line goes up, dips down, goes up, dips down and so forth. But the downward dips dont mean a thing as long as the overall trend is up.

And if you’re prepared for this and expecting that it won’t be all smooth sailing and that you will have setbacks small and large, then you’ll know enough to weather those setbacks and keep plugging away.

You’ll be far less afraid, too, knowing that it’s normal to have these setbacks. And in my experience, it’s much easier to work when you’re not terrified that your income will suddenly dry up if you make one wrong move.

The vast majority of online marketers experience a series of small successes and small failures, too. They go hand in hand, and that’s okay. Just make sure you either have more successes than failures, or that your successes are bigger than your failures and you keep moving forward.

Really, that’s the only ‘trick’ to online marketing.

Become an Internet Marketing Detactive.

By Swapan Bairagi on January 5, 2023 in Blog

Become an Internet Marketing Detective

At the risk of stating the ridiculously obvious, Internet Marketing is changing. Just because you’re making money today won’t guarantee you’ll still be making money tomorrow. There are the obvious examples: Possum, Penguin, Fred and what not. But then there’s new regulations, new technologies, changing interests and priorities of consumers, more competition (sometimes bad, sometimes good) and so forth.

Without a doubt, the money is still there to be made — but you might have to get creative and expand your horizons to find it. And when you do find it, don’t rest on our laurels. Don’t think you can set a funnel up and just ignore it and it will continue to deliver forever. You might wake up in a month or two and be shocked to find your account balance hovering near zero if you do.

That’s why you’ve got to always be on the lookout for great ideas, and even mediocre ideas that are profitable. Make it a daily practice to write down at least 3 or 4 new ideas for making money and growing your business.

What happens if you don’t walk for a week? Your legs atrophy. And your brain works the same way. Either work your brain relentlessly and it will get stronger, or dont use it and it’ll harden into something useless.

The economy has been having it’s own set of challenges for years and while it’s better now for many people, there are still millions of people who are out of work or not making the money they used to make. So what are they doing? Many are turning to Internet
Marketing. You might think this is bad because of increased competition, and it can be. But if you make a list of ideas on how you can capitalize on this, what will you discover?

First, these people will need training on how to do online marketing. That covers an entire realm of possibilities, including step-by-step courses and coaching.

Next, these folks will need help. They’re not going to be experts at everything from building websites to creating products to getting backlinks to designing product covers. So if you’re willing to perform services, there’s money to be made.

Remember the TV detective Columbo? He would be asking the suspect questions, always very polite, very nice, acting like he needed help in figuring out what happened. Only he was smart — he was playing the suspect right until the end. My favorite part is when he would be leaving the room, and the suspect would be breathing a sigh of relief. ‘Whew! Dodged that bullet’ the suspect is thinking. But then Columbo pauses at the door, or even walks out the door and then comes back in, and he puts his hand to his head like he just remembered something, and he says, “Oh, you know, | almost forgot, one more thing…” And then he’d nail the suspect with the real question, the one the suspect just didn’t have a good answer for.

This should be you. You’re a detective, always on the lookout for that “one more thing” that will make your campaign more profitable, that will increase your subscriber rate, that will double your conversions and so forth. Always be searching for the questions your prospects ask that lead to a breakthrough product. Always be asking, asking, asking “What do people want? What problem is keeping them up at night? What would they pay to fix, improve or eliminate?”

Get in the mindset of a detective and you’ll view the world differently. You’ll see things you missed a hundred times before. People will start to think you’re psychic or something. You’re not. You’re just asking questions and paying very close attention to the answers. And you’re using your brain — something a lot of people are too lazy to do.

Bottom line: Things are changing and they’re going to change a whole lot more. Fall asleep at the wheel and your business will crash. Rely on what worked before and you will go broke. Continue to provide the same old products and the same old solutions and you’ll find yourself standing still in the middle of a very fast race.

Be a detective like Columbo and you’ll always get your paydays.

How to Add an Extra $500 in Profit to Any Product Promotion in 10 Minutes …

By Swapan Bairagi on January 5, 2023 in Blog

How to Add an Extra $500 in Profit to Any Product Promotion in 10 Minutes or Less…

The $500 figure is arbitrary. Depending on the size of the promotion, you could gain an extra $100 to $2,000, ora whole lot more. Here’s how it works

Anytime you promote a product, whether that product is yours or an affiliate product, consider adding a one-time deal for your own personal email Support for an additional fee. For example, you’re selling a $47 product that teaches buyers how to train their horse. You offer your own personal email support for a fixed length of time to answer any questions they have that are directly related to implementing the information in the product.

The biggest obstacle many people face when learning something new is putting it into action. Having someone they can lean on for guidance can be tremendously helpful both from a psychological as well as a practical viewpoint.

Things to know:

1: You most likely won’t be overwhelmed by questions because only 10 — 15% of people who pay for your support option will use it. Peop!: have the best of intentions to use the products they buy, but as you know yourself, people get busy and things get set aside.

2: You’ll be getting paid for somethin: you probably already do, especially o your own products. If people already email you with questions about how implement information you teach, th: difference now is they will be paying you for your answers.

3: Many of the questions will be the same. This is helpful for you in two ways — first, you get to discover wha missing in the product. For example, you forgot to include how people will take payments in the system you teach, you’ll know to add it to your course. If it’s an affiliate product, you’ find the holes and have the option to either create a bonus that covers the missing areas, or even create your own, more comprehensive course.

Second, it’s helpful that people tend t ask the same questions because the you can write the answers once and copy and paste them each time the question is asked. Or you might crea an FAQ to send out, or even create a FAQ page you can refer people to. Th will greatly cut down on the number « questions you receive.

4: This does not undermine the pricing of your personal coaching. Think of answering questions about a particular product as being a FAQ, not a coach. Your answers will be shorter and more direct, and they generally won’t be tailored to the person asking the question since you dont know their situation. You’re giving bite-sized answers, not in-depth personally tailored step-by-step coaching. For that they need to upgrade to your much more expensive coaching program.

5: You’ll set a time limit, and if you want, an email limit. You’ll answer their questions for a set period of time, such as 30, 45 or 60 days. You’re not offering email support for the rest of their lives. Emailed questions are only taken if they are directly related to the product. And if you want, you can limit the number of emails they send to you to one per day. This last one sounds unnecessary and it usually is, but one time someone decided to write to me 4 and 5 times per day. Ever since then, | place the one email a day limit in my offers. You can also limit the number of questions per email to 1 or 2.

6: If you’re selling an affiliate product, you’ll need to be familiar with the contents of that product and how to implement what it teaches.

7: You don’t need to be an expert. The questions are coming by email, which means you can take time to look up anything that you don’t already know. If the answer isn’t in the product, use your friend Google to find it. And if the question is beyond the scope of the product, recommend another product to fill their need. For example, if they’re asking how to get traffic but that’s not covered in the product, suggest your own traffic course or one that you are promoting. If you’re giving them an affiliate link, say so.

Bonus: You’ll build rapport with the people who send you questions. Plus, you’ll demonstrate your ability and willingness to help them, too. When you follow up with these folks and offer your coaching program, you’ll find that some of them are not only receptive but also eager to grab the opportunity to join your more expensive program or service to receive even more help.

I’ve probably made this sound harder than it is. Realise that most people who buy the upgrade don’t use it, and those who do use it will email you 2 tc 5 times with questions. It’s actually ar incredibly easy way to make some extra money when promoting anything, and it’s an awesome stepping stone to your high level coaching as well.

Case Study: Simple Newslettle Vields $40,000 in 6 Months.

By Swapan Bairagi on January 3, 2023 in Blog

Case Study: Simple Newsletter Vields $140,000 in 6 Months

Because competition is a real factor here, I’m not allowed to reveal the exact niche for this case study. Luckily, this method will work in any niche where you can save people money on something they’re already buying. And it will work in a lot of other niches, too, but for now let’s talk about the whole money saving deal.

For purposes of discussion, I’m going to change the niche to air travel, and welll assume it’s not during a pandemic.

This person — we’ll call him Vinnie – set up an information email list giving away free info on cheap flights. Again, I’ve changed the niche, but let’s roll with it. When airlines get cancellations, make mistakes and so forth, they sometimes offer crazy good deals just to get the seats filled. Vinnie keeps tabs of these offers and sends his list info that can save them a lot of money on their airline tickets.

But here’s where it gets good: While anyone can subscribe for free, he also has a paid version. The cost is low, about $40 for 3 months or $90 for a year. The savings on just one deal alone can be several hundred dollars, making it an easy sale to air travelers.

The difference between free and paid subscriptions is the free subscribers only get about one third of the deals in their inbox.

Paid subscribers get ALL the deals.

Here’s what’s great about this business model:

* The content writes itself. All you would be doing is passing along the info that your readers want. Essentially it might sound something like, “Delta is offering 2 for 1 discounts for the next 24 hours for transatlantic flights. Here’s the link to their site.”

– Readers can easily afford the subscription price. if they have the money for plane tickets, they can afford a $90 subscription.

* Getting just one deal a year more than pays for the subscription. People who continue to fly do not unsubscribe.

* Paid members get an ego bump because they have ‘inside knowledge’ they can brag about to others. “My gu saved me $400 on my ticket.”

* It’s easy to get new subscribers. Since he has a free version and because people want to save money his conversion rate on his squeeze page is extremely high.
* Once free subscribers see how valuable the info is and realize they are missing two-thirds of it, upgrading is an easy sell.

He made $140,000 in just the first six months alone. He wouldn’t tell me how much he’s made since, but | do know he bought an expensive new house and he’s hired 3 people to handle most of the business for him.

One more thing: Once he realized how big this was going to become (and please remember, | have not revealed his true niche) he decided to bring on affiliates with a referral program. This made things explode and kept his competition to a minimum.

Here’s what you can do: Be on the lookout for any niche where people need quick, up to date info on something. It might not just be about saving money on a particular item. Maybe they need the latest news or methods in their niche such as investing and so forth.

When you find a good possibility, verify that people are paying money in the niche. Obviously, people pay for airline tickets so that would be easy. And some niches will surprise you. I’ve heard of a guy who is making a killing writing a monthly newsletter about collecting arrowheads. He works maybe 5 to 10 hours a month and pulls in $10,000 in monthly subscriptions in his one man overaties

Create a free version of your newsletter, find where your audience hangs out and get them signed up. Show them why it’s to their benefit to become an insider and upgrade to the paid version.

Learn your numbers and start advertising to scale the entire operation up. Vinnie advertises online and in publications.

Remember to sell your readers other stuff, too. If your niche is golf tips, sell them golf equipment and golf packages. If your niche is dog training, sell them high end dog food and so forth.

This is so simple, you can get started almost immediately, just as soon as you choose your profitable niche.

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